A Fitness Revolution
The physical wellness market is a $200 billion industry. Health clubs, home training products, and wellness centers are springing up all over the world. One need only turn on the television to see the blossoming of the industry – fitness-related reality shows pack primetime and Saturday mornings are filled with infomercials for the latest home exercise and diet plan.
The market’s targets are the more than 300 million people worldwide who are overweight and the increasing incidents of heart disease, diabetes, high blood pressure, stroke, arthritis, osteoporosis, insomnia, and cancer that are directly linked to obesity.
They have labeled it a fitness “revolution” but the vigor, exhilaration and promise of that word rings hollow because it is directed at the industry, not the individual.
The Impact Team will revolutionize fitness by empowering individuals to reach their fitness goals and lead healthy lifestyles by connecting them with the experts, resources, and community support that are vital to success.